Digital Marketing Coordinator

About Cobalt Iron

Cobalt Iron is the global leader in SaaS-based enterprise data protection. The company was founded in 2013 to fundamentally change the way the world thinks about data protection. Through analytics and automation, Cobalt Iron enables enterprises to transform and optimize legacy backup solutions into a simple cloud-based architecture. By leveraging the cloud, Cobalt Iron reduces overall CapEx by more than 50% while eliminating backup failures and inefficiencies. Processing more than seven million jobs a month for customers in 44 countries, Cobalt Iron delivers modern enterprise data protection for enterprise customers.

Who We Are Looking For

We are seeking a digital marketing coordinator who will design and execute overall marketing concepts and strategies centered around fostering business-to-business sales. Must have experience with digital marketing in multiple mediums designed to drive traffic, engagement, and sales. Individuals with knowledge and understanding of creating automated communication funnels through CRM or web triggers are preferred.

This is a full-time, 40 hour per week, on-site position.

Primary Responsibilities

  • Coordinate, organize, and implement campaigns through multiple channels:
    • Social media (LinkedIn and Twitter)
    • Website (WordPress blog and site updates, PPC, AdWords,and SEO)
    • Email campaigns (generating copy, messaging, and content for various campaigns
    • Managing day-to-day campaign schedules across multiple platforms
    • Report on key metrics within Google Analytics along with other analytical tools while always striving to improve traffic, engagement, and sales
    • Automated communication flows with CRM (Hubspot)

Qualifications

  • Digital marketing experience (3 years or more)
  • Experience with LinkedIn marketing solutions
  • Google AdWords certification
  • Experience with WordPress and HTML a plus
  • Experience with Hubspot
  • Experience with email marketing (Hubspot)
  • Strong analytical and critical thinking skills
  • Self motivated and team oriented
  • Ability to create from the ground up
  • Professional oral and written communication skills
  • Proficient with Microsoft Office

Job Type

Full-time

Location

Greater Kansas City / Lawrence, Kansas

Apply Now
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