Marketing Director

About Cobalt Iron

Cobalt Iron is the global leader in SaaS-based enterprise data protection. The company was founded in 2013 to fundamentally change the way the world thinks about data protection. Through analytics and automation, Cobalt Iron enables enterprises to transform and optimize legacy backup solutions into a simple cloud-based architecture. By leveraging the cloud, Cobalt Iron reduces overall CapEx by more than 50% while eliminating backup failures and inefficiencies. Processing more than seven million jobs a month for customers in 44 countries, Cobalt Iron delivers modern enterprise data protection for enterprise customers.

Who We Are Looking For

We are seeking a seasoned Marketing Director who will design and execute overall marketing concepts and strategies centered around fostering business-to-business sales.  This role will be responsible for both corporate marketing as well as product marketing.  Must have experience with generating marketing qualified leads through social campaigns, landing pages, webinars, press, etc. as well as providing the business analytics, ROI, and results from every marketing driven campaign.  This role will require an individual that can do “both” the strategic thinking as well as the tactical execution.

This is a full-time, 40 hour per week, on-site position.

Primary Responsibilities

  • Corporate Marketing
    • Press and analyst relations
    • Website strategy and implementation
    • SEO
    • Work with PR firm for: press, blogs, white papers, and editorial
    • Email and social strategy and execution
    • Lead generation campaigns
    • Reporting and analytics
  • Product Marketing
    • Manage design (with consultant) and publishing of the following:
      • Battle cards
      • Case studies
      • Data sheets
      • Feature sheets
      • Presentations
      • Solution briefs
      • Use cases
      • User groups
      • Competitive intelligence

Qualifications

  • Self starter
  • Experience with either software or SaaS marketing
  • Analytics driven marketing
  • MBA is a plus, but not required
  • Corporate and product marketing experience (5-7 years)
  • Experience with LinkedIn marketing solutions
  • Google AdWords certification
  • Experience with WordPress and HTML a plus
  • Experience with Hubspot
  • Experience with email marketing (Hubspot)
  • Strong analytical and critical thinking skills
  • Self motivated and team oriented
  • Ability to create from the ground up
  • Professional oral and written communication skills
  • Proficient with Microsoft Office

Job Type

Full-time

Location

Greater Kansas City / Lawrence, Kansas

Apply Now
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