Partner Marketing Manager

About Cobalt Iron

Cobalt Iron is the global leader in SaaS-based enterprise data protection. The company was founded in 2013 to fundamentally change the way the world thinks about data protection. Through analytics and automation, Cobalt Iron enables enterprises to transform and optimize legacy backup solutions into a simple cloud-based architecture. By leveraging the cloud, Cobalt Iron reduces overall capex by more than 50 percent while eliminating backup failures and inefficiencies. Processing more than 7 million jobs a month for customers in 44 countries, Cobalt Iron delivers modern enterprise data protection for enterprise customers.

Who We Are Looking For

We are seeking a partner marketing manager who will design and execute overall marketing strategy and go-to-market plans for our partner ecosystem of resellers, distributors, and service providers. Must have experience with channel marketing in a business to business environment – preferably with software products.

This is a full-time, 40 hour per week, onsite position.

Primary Responsibilities

  • Develop overarching marketing strategy and go-to-market plans in conjunction with our partners, addressing how we’ll market to, with, and through our partners
  • Create collateral and messaging (including email campaigns, white papers and product notifications) for our partners
  • Build out and optimize joint programs, events, and co-marketing initiatives in line with company objectives and KPIs
  • Regularly track, analyze, and report on KPIs such as lead generation, pipeline impact, revenue, etc.
  • Build strong relationships with marketing counterparts and executive stakeholders
  • Lead market research efforts to build out a strong framework of joint opportunities and competitive positioning
  • Become a subject matter expert on Compass™ use cases and value proposition for partners, and partner value props by geography and industry
  • Map existing product functionality to market opportunities in conjunction with partner capabilities
  • Collaborate with the rest of Cobalt Iron’s marketing team (including demand generation, PR and communications, product marketing) in the delivery of partner programs

 

Qualifications

  • 5 – 7 years of channel marketing or partner ecosystem marketing experience
  • Broad marketing skills with capabilities in events, lead generation, PR, etc.
  • Ability to think strategically and act tactically
  • Ability to balance multiple requirements in a fast-paced environment
  • Project management experience a plus
  • Proactive and thoughtful communication skills — over the phone, through email, and on social media
  • Ability to think outside the box and bring creative ideas to the table to support partner marketing

Job Type

Full-time

Salary

TBD

Location

Greater Kansas City / Lawrence, Kansas

Apply Now
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